Professional Ideas

For many businesses, particularly brick-and-mortar retailers, their sign is the first thing a customer sees upon entering or even approaching the front door.  A poorly-designed or cheap-looking office sign might project an image of the company that does not reflect their high standards and work ethic.  For this reason, an increasing number of business owners are looking to create custom signs that reflect the creativity, strength, and vitality of their brand.

There are almost infinite possibilities to explore when looking to create office signs.  At first it can be somewhat overwhelming.  Whether a business is looking for brushed aluminum letters, digitally printed graphics, brass plaques, or dimensional logos, a custom signs specialist can help transfer the vision into a reality.

Typically, it’s best to not try to convey too much at once in a single sign.  The company name and/or logo are sometimes enough on its own.  In some cases, it can also be appropriate to add a tag line, or approved company messaging that is very brief, but helpful in broadcasting a call-to-action or important point.  If using an outside company with expertise in designing custom signs, they should be able to provide some kind of a proof or digital rendering of how the final product will look.

It’s also important to be cognizant of how large the sign needs to be.  If the office sign is going to be placed with a lobby area, it does not need to be 6’ x 10’ and covering an entire wall.  That can be visually overwhelming and dangerously close to tacky if not done absolutely correctly.  Alternatively, if the sign is going to be displayed in the front of the office to attract customers from the sidewalk or street, it needs to be large enough to be quickly and easily readable from a reasonable distance.  Having colors that make the logo and text really stand out to a passerby is also of importance.

For many businesses, it’s good to share ideas and get input from several decision makers during the initial planning process for creating a new office sign.  However, as the process shifts from design to fabrication, it’s advisable to get the advice of an expert in the field of custom signs, as they usually know what kinds of designs work best with specific materials, and they can help ensure that your business doesn’t make a disastrous and/or expensive mistake.

Ultimately, the design of a custom sign for an office space is as rewarding as it is stressful.  If done professionally, new office signs become a source of pride for employees and customers take note of it when they walk through the front door.

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